Cassandra Yang, CEO of RisingJoy, is a veteran in content licensing business for decades, and a pioneer of vertical micro drama licensing globally. She has extensive networks in the media and content industry both in China and internationally with her career journey from Director of International Business, Shanghai Media Group (SMG) to Head of Content Licensing and Partnership, Turner China.
When she builds up RisingJoy, a leading content licensing hub specialized in vertical micro drama, her vision is to bring premium titles as well as advanced knowledge to the world, and build a thriving eco-system to support the industry growth “from micro to big”. As an entrepreneur, she has faith in the same route of micro drama: The Micro Can Sparkle in the Future.
