Independent Media Consultant (Former Managing Director, at Wind Sun Sky Entertainment)
Jo is a strategy specialist for IP that entertain and educate Gen Z and A across YouTube, Social Gaming (Roblox/Fortnite), TikTok and Broadcast. Exec Producer.
Experienced in developing brand positioning, world-building & strategic opportunities for animated IP to scale in the transmedia entertainment age; leveraging platforms, communities, emerging tech, AI.
She co-host the Kids Media Club podcast, where she share her insights on trends in youth media.
Her passion is to create and scale IP and brands that reach young people wherever they are – which means a responsive, evolving strategy that spans their digital x physical lives and behaviours.
