Global Brand Director, for 24 Watts
Jo Redfern is an expert in children’s media with almost 2 decades’ experience in content strategy. She has worked on brands such as Peppa Pig, with Studios such as Disney and managed the CBeebies brand in the UK including the hugely successful CBeebiesLand Theme Park and Hotel.
Her passion is for developing content that combines entertainment and education at its core – which in 2022 means creating brands that live across platforms (YouTube, Roblox, TikTok), reaching children wherever they are and in a way that engages them seamlessly as they live their lives between the physical and digital world. She is developing a content model for how children interact with and consume content in the ‘metaverse’ and uses it to uncover strategic opportunities for new IP. Her aim is to create future-forward content brands that make kids laugh, spark their imaginations and that make learning enjoyable.