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NBCU’s flagship pop culture Channel, E! will broadcast live coverage of the glittering Asian Academy Creative Awards Red Carpet when the star studded awards ceremony stages its Gala Final at the historic Capitol Theatre on December 7.

E! will broadcast the glamour and the gossip from the AAA’s which is promising a Red Carpet like no other “It’ll be star studded and glam, it’ll be busy, noisy, energetic and colorful and having the E! Live From The Red Carpet will put our fans right in amongst it all” AAA President Michael McKay said, clearly planning a different approach for the inaugural awards.

“We’re thrilled E! is partnering with us to broadcast the AAA Red Carpet across the region and our stars will arrive in true Extravagance with luxury car group Wearnes also coming on board to provide marques like Aston Martin, Bentley and Jaguar” McKay announced.

E! Live From The Red Carpet: The Asian Academy Creative Awards will be broadcast exclusively Live on E! across – Singapore, Malaysia, Indonesia, Philippines, Thailand, Hong Kong, South Korea, Taiwan, Sri Lanka, Cambodia, Myanmar and the Maldives. The special event will then be screened on delay on Youku, China.

“E! is the definitive destination for Red Carpet coverage and we are incredibly honoured to come on board as an Official Broadcast Partner of the inaugural Asian Academy Creative Awards,” said Christine Fellowes Managing Director, NBCUniversal International Networks, Asia Pacific.

“From the Academy Awards and the Emmys in the USA to the British Academy of Film and Television Arts in the U.K. and now the Asian Academy Creative Awards in Singapore, watch the night’s most memorable moments on E! live with candid celebrity interviews, red carpet arrivals and get the lowdown on all the red carpet action from our wonderful E! Asia hosts Yvette King and Indonesia’s Maria and Elizabeth Rahajeng.” Christine added.

“We are so excited to be Live on the Red Carpet and interviewing the stars as they arrive in style to the AAAs. This is such an exciting time for Asian entertainment and we are sure that the star-studded Red Carpet will be a glamorous prelude to the Awards show that follows” said E!News Asia host Yvette King.

The Asian Academy Creative Awards Gala Final and Red Carpet will be staged in Singapore on December 7 with The Grand Dinner being held the night before (on December 6).

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