With over 20 years of work experience in the media industry, Samira has worked across advertising production, television and digital content. Her initial years in advertising production gave her a strong foundation in production after which she moved into directing television shows at Channel [V] and Via Earth. In 2007, Samira co-founded a video production house called Babble Fish Productions. In 2010, the company merged with OML and for the next 10 years, it grew to be one of the largest content studios for music, culture and comedy. In the course of her time at OML she has produced and directed multiple television shows, won a Cannes Bronze for Branded Content and built a team of 20+ people. In 2017, Samira joined VICE Media. She was one of the first hires in the Asia Pacific region and as the head of content has established the creative vision and built out the creative strategy for the entire region
Samira is currently Vice President of Content for Asia Pacific for VICE Media which includes running the Studio and Digital lines of business for the region.
With VICE Studios, Samira has brought together a team with whom she has produced over 7 shows in 3 years, and won multiple awards – working across the biggest platforms in the industry.