Jenny has always been a passionate fan of all things technology and digital media, which drove her to work in a variety of capacities in both industries for 18 years prior to joining the Facebook family. Having held various key positions in Yahoo Hong Kong for 11 years as the Director of Business Development & Strategic Alliance, Head of eCommerce and Chief of Staff, Jenny has a unique blend of exposure since the early days of the Internet era. Most recently, Jenny also served on the management team for two startups being a key member to deliver strategy, business development and operations for a eCommerce & another Influencer Marketing company at their early stage to become a leading business today.

Jenny sought to broaden her ability to support creators in their business and creative pursuits by fusing her experience in the digital world and her love of social media, marketing and digital innovation. Having planned and executed several new business models, Jenny now applies her experience and insights within the ever-evolving digital world to her role in leading the creator initiative in Facebook APAC.