Alena Lai is the Head of Entertainment Partnerships for Singapore, Australia & New Zealand, as well as Head of APAC Celebrities and Creators Partnerships at Facebook. She works closely with media companies and people publishers, on digital content strategies and building successful digital content businesses on Facebook.

Prior to Facebook, Alena has been in diverse industries and roles, with a core focus on strategy development, helping clients and partners achieve business goals, and leadership and people development. These include management consulting at Boston Consulting Group (BCG), industry development for

the infocomms & media sector at the Singapore Economic Development Board (EDB), and talent attraction and management at DBS Bank.

Alena graduated from Stanford University with a Masters of Science in Management Science and Engineering, and from Cornell University with a Bachelors of Science in Electrical and Computer Engineering.

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